There have been few menswear stores as hot as Atlanta’s Sid Mashburn over the past few years. Mashburn has been a darling of men’s magazines and universally lauded by what a SM salesman referred to as “corny blogs” to a customer when I was in the shop recently. I had hoped to stop in for some time, and finally had my chance during my recent visit to Atlanta.
Mashburn carries a carefully selected range of top men’s brands bolstered by his own label of goods. It’s classic menswear with a hipper, slimmer vibe. The Mashburn look of (unbuckled) double-monks or tassel loafers with no socks has become iconic, or cliché depending on your perspective.
The store atmosphere is clubby. It was busy on a Saturday with alterations tailors hard at work in the back. Salesmen are young and energetic. Customers were younger with deep pockets (or crushing credit card debt).
If your pockets are not deep, which mine are not, Mashburn is still worth the visit. You will find items rarely seen most Southern cities. The quality is high, the taste is good even if not everything is to your particular liking.
Where else are you going to find Globe-Trotter luggage, for example? I’ve admired these online for awhile.
Finding a Drake’s pocket square at Sid Mashburn is quite the #menswear “Mash-up”:
As mentioned, the shoe options are impressive, including Mashburn’s own made in England standards as well as offerings from Alden and Edward Green.
These bone bucks are outstanding.
As are the brogues and boots:
Mashburn also likes his Tretorns.
And you have to enjoy Mashburn’s sense of humor.
Sid Mashburn is a fun store, and one that Atlanta is lucky to have. The prices are not for the faint of heart, but if you pace yourself, target key items, and hit the sales, the “normal” shopper could pick up items from time to time.
Alas, the weekend vacation budget didn’t allow any purchases this time, so I strolled back by Billy Reid’s shop:
And met the girls for some frozen yogurt. That was expensive enough for the day.