Turnbull & Asser and the Prince of Wales Feathers


Dating from the fourteenth century and Edward of Woodstock, the Black Prince, the royal symbol of three ostrich feathers endures today as the official badge of the Prince of Wales. The badge also in effect serves as a modern logo for venerable Jermyn Street shirtmaker Turnbull & Asser as a result of its role as royal warrant holder for Prince Charles.

Black Prince EscutcheonEdward, Prince of Wales and heir to the English throne, was considered the beau ideal of English chivalry. Edward also was a military prodigy, distinguishing himself against the French at the Battle of Crecy at the age of 16. His nickname The Black Prince developed after his death in 1376 as a result of his armor color. He adopted the symbol of ostrich feathers with the motto “Ich Dien,” or “I serve,” during the mid-fourteenth century. The badge endures on Edward’s effigy at Canterbury Cathedral.

An adaptation of his feathers would be used by future heirs to the throne as the Prince of Wales’s Feathers, the badge of the heir apparent. The Prince of Wales is able to confer upon merchants a Royal Warrant, a designation for official suppliers of goods to the prince. Warrant holders are allowed to use the feathers badge in the promotion of their business. The Prince’s shirtmaker, Turnbull & Asser, was granted a warrant by Charles in 1980, and has since used the feathers with gusto.

Prince of Wales Feathers - T&A

Carved Feathers at Turnbull & Asser, picture via milanstyle.co.uk

Prominent feathers on a T&A sweater label.

Prominent feathers on a T&A sweater label.

The Prince sporting feathers, but not the Prince of Wales Feathers.

The Prince sporting feathers, but not the Prince of Wales Feathers.

That leads to this Prince of Wales Feathers cummerbund I came across recently. Made by Turnbull & Asser for New York’s Bergdorf Goodman, the traditional black cummerbund is enlivened by the Prince’s badge embroidered throughout. An homage to a traditional royal symbol, certainly, but also a de facto symbol for Turnbull & Asser itself.

cummerbund T&A

Turnbull & Asser is famous for having its shirts thrown about by Robert Redford’s Jay Gatsby and making James Bond’s cocktail cuff. But those cinematic icons are but Johnnys-come-lately when compared to the feathers of the Black Prince as borne today by Prince Charles and conferred upon his Royal Shirtmakers.

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